第四屆WCM世界校園大師企業(yè)自定義獎項The 4th WCM Corporate-tailored Award
  科勒敢創(chuàng)設計未來之星獎
  Kohler Bold Design Rising Star Awards
  “科勒敢創(chuàng)設計未來之星獎”，由全球廚衛(wèi)經(jīng)典品牌科勒與Young Bird Plan共同制定，以科勒敢創(chuàng)設計未來之星的名義，為第四屆“WCM世界校園大師”（全稱是“World Campus Masters世界校園大師設計作品優(yōu)選計劃”）設立的年度特別獎項。
  Kohler Bold Design Rising Star Awards,formulated by the global classic kitchen and bath brand,Kohler and Young Bird Plan,in the name of the Kohler Bold Design Rising Star,is an annual award specially set for the 4th WCM(World Campus Masters Selective Graduation Design Program).
  該獎項旨在激發(fā)年輕設計師無所畏懼、敢于突破的創(chuàng)新精神，鼓勵建筑、室內(nèi)和產(chǎn)品設計專業(yè)的學生及設計師聚焦人居空間體驗，就如何提升人居生活品質(zhì)展開探討。如何深刻洞察人性需求？如何提供創(chuàng)新、前瞻、智慧、綠色的設計？如何打造更舒適、更健康、更個性、更多元、更智能、更可持續(xù)的人居空間？如何營造有活力、有溫度的生活方式體驗？
  This award aims to stimulate the innovative spirit of youngsters–being bold to break through.It encourages students and designers,of majors in architecture,interiors and product design,to focus on the experience of human centered residence and explore how to improve the quality of life in residences.How to get an insight and interpret the deep needs based on human nature?How to propose an innovative,forward-looking,smart and green design?How to create a human centered space that is more comfortable,healthier,more personalized,more functional,smarter and more sustainable?How to provide a lifestyle experience,with vitality and warmth?
  獎項意在尋找百舸爭流勇立潮頭的設計新生力量，以設計探索人居生活的深層價值，重塑高品質(zhì)生活價值觀，延展人居品質(zhì)的多重可能，驅(qū)動產(chǎn)業(yè)的升級和變革，并持續(xù)推動建筑/空間/產(chǎn)品設計及材料應用的可持續(xù)發(fā)展，同時踐行科勒“許以更好的未來”的品牌愿景。
  The new generation in design field is the target power of this award that strives to be pioneering in the fast changing and competitive world.Through the medium of design,it explores the deep value of living in residences,reshapes the value of high quality life,and extends multiple possibilities of life quality.As an engine for industry upgrading and reformation,it consistently promotes the sustainable development of architecture,interiors and product design as well as materials application,implementing the Kohler brand vision-Believing in Better.
  競賽命題以designverse設計宇宙官網(wǎng)「www.designverse.com.cn」發(fā)布為準，點擊閱讀原文報名參賽
  The competition brief announced on designverse official website(www.designverse.com.cn)prevails.Please register for the competition by clicking"Read more".
  參賽對象：
  來自全球建筑、室內(nèi)和產(chǎn)品設計相關專業(yè)的在校生或畢業(yè)生（畢業(yè)生限定5個自然年2019-2023年以內(nèi)畢業(yè)的本科/碩士/博士生），皆可以個人或團隊名義參加“WCM世界校園大師”企業(yè)自定義獎項“科勒敢創(chuàng)設計未來之星獎”的評選，提交已完成的設計作品包括但不限于課程作品、畢設作品等。
  Participants:
  It is free of charge and open to all global participants of any major related to architecture,interiors and product design,including students,undergraduates,post-graduates and doctors as well as designers who shall graduate within 5 calendar years(2019-2023).Both individuals and teams can participate in the WCM’s Corporate-tailored Award,Kohler Bold Design Rising Star Awards,and the submitted works include but not limit to your course works and the completed graduation design works.
  參賽方式：
  1.進入“WCM世界校園大師”競賽主頁，注冊并報名參加競賽
  2.提交您已完成的設計作品
  3.通過郵件形式申請此獎項，郵件標題：WCM2023科勒敢創(chuàng)設計未來之星獎申請；郵件內(nèi)容：創(chuàng)作者簡歷+報名編號；申請郵箱：wcm youngbird.com.cn
  Registration Method:
  1.Click the competition page of the 4th WCM in 2023 and then register to sign up the competition.
  2.Submit your completed design work.
  3.Apply for this award by email.Email Subject:WCM 2023 Apply for Kohler Bold Design Rising Star Awards;Email Content:Creator's CV+Registration Code;Email your application to:wcm youngbird.com.cn
  點擊“閱讀原文”報名參賽
  Click Read More to sign up the competition
  評選方式：終審評委團將從Super Nova評委團評定的所有WCM獲獎作品中挑選三強作品、十強作品以及三十強作品。
  Evaluation:The Final Judging Panel will select Top 3,Top 10 and Top 30 from all the winning works of the 4th WCM selected by the Super Nova Jury.
  三強（3組）：每組可獲得科勒X藝術家汪紫菱150周年紀念款-Brazn凌越時尚臺盆1套；
  十強（7組）：每組可獲得科勒Moxie音樂魔雨花灑1套；
  三十強（20組）：每組可獲得科勒X魔力斯奇那筆記本和筆套裝1套。
  Top 3(3 winners):Each winner gains 1 set of the Artist Editions Collection–A World on Strings by Ziling Wang BraznTM for the Kohler 150-year anniversary.
  Top 10(7 winners):Each winner gains 1 set of the Kohler Moxie Showerhead.
  Top 30(20 winners):Each winner gains 1 set of the Kohler Moleskine Notebook and Pen Set.
  三強獎品：科勒X藝術家汪紫菱150周年紀念款-Brazn凌越時尚臺盆
  Top 3's Prize:The Artist Editions Collection–A World on Strings by Ziling Wang BraznTM for the Kohler 150-year Anniversary
  十強獎品：科勒Moxie音樂魔雨花灑
  Top 10's Prize:The Kohler Moxie Showerhead
  三十強獎品：科勒X魔力斯奇那筆記本和筆套裝
  Top 30's Prize:The Kohler Moleskine Notebook and Pen Set
  關于科勒/About KOHLER
  點擊圖片了解科勒品牌故事Click the image for the brand story of Kohler
  科勒，始創(chuàng)于1873年的全球廚衛(wèi)品牌，成立于美國威斯康星州，如今已成為全美最大、歷史最悠久的家族企業(yè)之一。從第一個“馬槽”式浴缸的誕生，到諸多衛(wèi)浴概念的創(chuàng)新，150年來，科勒秉承著“締造優(yōu)雅生活”的理念，創(chuàng)造了許多奇跡，在百年傳承中成為全球廚衛(wèi)經(jīng)典。在品牌創(chuàng)立150周年之際，科勒將圍繞“創(chuàng)心集結(jié)”這一主題，在全球各地的科勒體驗中心、科勒旗艦店以及2023年的各種展覽中開展主題活動，向150年歷史致敬。同時，也期待科勒的消費者、合作伙伴、藝術家等才華橫溢的創(chuàng)造者，通過設計、創(chuàng)新、幸福感提升和可持續(xù)發(fā)展，創(chuàng)造更美好的未來，共同開啟下一個150年的敢創(chuàng)之旅。
  Kohler was founded in Wisconsin,USA in 1873,and is one of the largest and oldest family-owned businesses in the United States today.From the birth of the first enameled cast iron bathtub to the innovation of many bathroom concepts,Kohler has persisted in the vision of"Gracious living"for 150 years,created many miracles and became a global kitchen and bathroom leading brand in a century-old heritage.
  This year,we’re proud to celebrate Kohler’s 150th anniversary and invite our partners,artists,designers,and innovators around the world to create a better future through design,innovation,happiness enhancement and sustainable development.Come all creators.Together,we will shape the next 150 years.
  第四屆“WCM世界校園大師”2023-2024如約而至，
  全球1200+頂尖設計院校9000+著名設計機構(gòu)攜手前行！
  本次優(yōu)選計劃最終解釋權歸主辦方所有。
  The final interpretation right of this optimization plan belongs to the organizer.
  品牌/大事件策劃運營中心/YoungBird Brand/Big Event Planning Operation Center
  Young Bird Plan「嫩鳥計劃」（2013-2023，十周年）
  Young Bird Plan「嫩鳥計劃」競賽品牌是面向全球創(chuàng)意和設計人才的高品質(zhì)競賽平臺。以目標建造、名師輔導、跨界評委為三大DNA，并迅速地在全球城市設計、建筑設計、景觀設計、室內(nèi)設計、產(chǎn)品設計、標識設計、時尚設計、平面設計、UI設計、材料創(chuàng)新應用設計等各大設計領域內(nèi)獲得了高度關注，且不斷拓寬邊界。
  通過為客戶定制競賽的形式提供立體傳播和創(chuàng)意解決方案。自創(chuàng)立以來，連續(xù)9年推動了大量關注城市空間與日常生活美學的競賽設計項目與產(chǎn)品實現(xiàn)，為中國的城市化發(fā)展和各品牌的產(chǎn)品迭代提供高質(zhì)量的解決方案并做出貢獻，致力于為青年設計力量的崛起創(chuàng)造一切可能，在業(yè)界擁有無可替代的影響力。
  Young Bird Plan is an international competition platform for global design talents.With three key elements,viz.fabrication,mentor’s guidance and interdisciplinary jury,it is fast becoming a leading voice in global design fields like urban design,architecture design,landscape design,interior design,product design,logo design,fashion design,graphic design,UI design and material innovation application design,etc.
  We provide three dimensional publicity and creative solution through the tailored competitions for clients.For the past nine years since establishment,we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics.Besides,Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates.On the other hand,we make every effort to create opportunities for young designers.Young Bird Plan has great influence in the design industry.
  2019年Young Bird Plan「嫩鳥計劃」（www.youngbirdplan.com.cn）網(wǎng)站升級并正式合并入designverse（設計宇宙）網(wǎng)站平臺（www.designverse.com.cn）；平臺以鼓勵青年設計原創(chuàng)和設計思維，與全球設計行業(yè)及產(chǎn)業(yè)發(fā)展進行正向?qū)υ挒槟繕耍荚趯⒛埒B作品及設計人才搭接到世界最具影響力的設計平臺和最前沿的設計生態(tài)圈。
  In 2019,the website of Young Bird Plan was upgraded and transformed and formally merged into designverse website platform(www.designverse.com.cn).The platform aims to encourage young people to design with originality and in design thinking,and to have positive dialogue with the global design industry and industrial development.In a word,it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.
  迄今為止，已與多個政府開發(fā)平臺、發(fā)展機構(gòu)以及重要品牌合作，如浙江省麗水市遂昌縣、重慶永川區(qū)、蘇州高新區(qū)、德清文旅、招商局蛇口工業(yè)區(qū)、天津河西區(qū)、嘉興市人民政府、嘉城集團、蘇州萬科、華鑫置業(yè)、西岸集團、品域中國、樂領、香港興業(yè)國際、HAY、Sunbrella、DeCastelli、MATSU瑪祖銘立、小罐茶、東鵬、德祿，德國旭勒、嘉興市規(guī)劃設計研究院有限公司、膠囊茶語、小庫科技、華峰集團等。
  Till now,we have cooperated with several governments,development agencies and international brands,e.g.,Suichang County of Zhejiang Province,Yongchuan District of Chongqing City,Suzhou New District,Deqing County Cultural Tourism Development Group Co.,Ltd.China Merchants Shekou Industrial Zone,Hexi District of Tianjin City,Jiaxing Municipal People’s Government,JIACHENG GROUP,Vanke Group,China Fortune Properties,Westbund,URS China,Leliving,HKR International Limited,HAY,Sunbrella,DeCastelli,MATSU Group,Xiao Guan Tea,Dongpeng Group,raumplus,SCHüLLER,Jiaxing Planning&Design Research&Institute Co.,Ltd.,Tea Natural,XKool Tech,Huafon Group,etc.
  Intellectual Property Center知識產(chǎn)權中心（2014年起）
  2014年起正式成立，起初作為輔助Young Bird Plan「嫩鳥計劃」競賽的重要服務節(jié)點，后續(xù)不斷完善專業(yè)流程及業(yè)務范圍，在Young Bird Plan十周年之際獨立成為YoungBird旗下重要業(yè)務板塊及服務品牌。
  Intellectual Property Center(since 2014)
  Formally established in 2014,initially serving as an important service node to support competitions held by Young Bird Plan,the Intellectual Property Center continuously improved its professional process and business scope.On the occasion of the tenth anniversary of Young Bird Plan,it became an independent and important business sector and service brand under YoungBird.
  WCM世界校園大師
  WCM世界校園大師”的全稱是“World Campus Masters世界校園大師設計作品優(yōu)選計劃”，其中包含「WCM世界校園大師優(yōu)秀課程作品展」和「WCM世界校園大師課程作品年度優(yōu)選」兩大部分。
  旨在鼓勵全球青年設計學子分享并參評在校期間設計作品為宗旨，展現(xiàn)不同地域與文化背景下的當代設計新生力量，同時作為導師組打造課題的展示&交流平臺，推進校園的原創(chuàng)和設計思維與全球設計行業(yè)及產(chǎn)業(yè)發(fā)展進行正向的對話，將校園畢設作品及設計人才搭接到世界最具影響力的設計平臺和最前沿的設計生態(tài)圈，全年逐月不間斷持續(xù)發(fā)聲。
  “WCM世界校園大師”作為設計新秀與全球各行業(yè)的對話平臺，企業(yè)自定義獎項的引入不僅是企業(yè)文化及品牌理念的輸出渠道，更展現(xiàn)了企業(yè)對年輕設計力量的呵護和關注，更為新生設計思潮的前行注入推動力。因此，“WCM世界校園大師”企業(yè)自定義獎項是具有設計力和前瞻性的公司對年輕設計師的支持，參賽者可對此持續(xù)關注。
  World Campus Masters Selective Design Program(short for"WCM")was launched by Young Bird Plan in 2020.This annual program is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures.It encourages original design thinking in campus to conduct a positive dialogue with global design industry,bringing young talents to the world's influential design platform and the cutting-edge design ecosystem.
  The WCM is a dialogue platform for the rising stars of the design world and all industries in the world.The introduction of corporate-tailored award is not only an output channel of corporate culture and brand concept,but also presents their care and attention to young designers.Moreover,it will inject vitality into the advancement of new generation of design thinking wave.Therefore,the WCM Corporate-tailored Award is a support to young designers from the strong and forward-looking companies.The participants could continue to pay attention to this award.
  有意向設立第四屆“WCM世界校園大師”企業(yè)自定義獎項的企業(yè)可發(fā)送郵件至wcm youngbird.com.cn/youngbirds youngbird.com.cn，或添加微信號：youngbirdplan與我們?nèi)〉寐?lián)系！
  Companies interested in setting up your own award can contact us through this email:wcm youngbird.com.cn/youngbirds youngbird.com.cn or add the WeChat account:youngbirdplan
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https://mp.weixin.qq.com/s/4c2krjp9eyIlqasF_YUDKw