Introduction

  大賽介紹
  2026國際新統設計師造星計劃是一項立足于中國、面向全球35歲以下新銳設計師的國際專業賽事。本屆賽事以“東方非遺,世界表達”為核心命題，致力于推動中國非物質文化遺產與當代設計語言的創新融合，促進東西方美學的深度對話。
  本屆賽事將呈現高規格行業盛典，包括來自世界各地評審、國際發布、全媒體傳播等環節，并特國際時尚權威人士、行業領袖、非遺傳承人與品牌決策者參與。特別榮幸邀請拿督周仰杰博士（Prof.Datuk Dr.Jimmy Choo,OBE）與Yew Loh先生作為賽事聯合評審與指導大師全程支持。
  賽事分為兩部分：首站：上海-中國，終站：倫敦-英國。在中國站優勝設計師們將直通英國倫敦發布，獲得全球媒體曝光、直通國際零售渠道，非造工坊合作及頭部機構就業推薦，實現創意與商業價值的全面銜接。
  我們期待每一位勇于創新、貫通東西的設計師參與，以自信的創新，讓非遺被世界看見，讓東方美學影響未來。
  “2026 International New Tradition Designer Star-Making Plan”is an international professional competition based in China and open to emerging designers under 35 from around the world.With the core theme“Eastern Intangible Cultural Heritage,Global Expression,”the event aims to promote the innovative integration of China’s intangible cultural heritage(ICH)with contemporary design language,fostering a deep dialogue between Eastern and Western aesthetics.
  This competition will feature a high-profile industry,including judging sessions by an international panel,a global launch,and comprehensive media coverage.It will also welcome international fashion authorities,industry leaders,ICH inheritors,and brand decision-makers.We are particularly honored to have Prof.Datuk Dr.Jimmy Choo,OBE and Mr.Yew Loh serve as co-chairs and mentoring masters,providing full support throughout the event.
  The competition consists of two parts:the first leg in”Shanghai,China“and the final leg in”London,UK“，Winning designers from the China leg will advance directly to the London showcase,gaining global media exposure,access to international retail channels,collaboration opportunities with ICH workshops,and job referrals from top design institutions–enabling a seamless connection between creative vision and commercial value.
  We look forward to the participation of every designer who is bold in innovation and adept at bridging Eastern and Western cultures.Through confident creativity,let intangible cultural heritage be seen by the world,and let Eastern aesthetics shape the future.
  Prof.Datuk
  JimmyChoo,OBE
  大師介紹
  Prof.Datuk JimmyChoo,OBE，周仰杰博士的名字，是優雅與精湛手工的代名詞。早年于家鄉檳坡隨父習藝，奠定深厚根基，后遠赴倫敦，于久負盛名的康德威那斯學院精研制鞋技藝。
  The name Prof.Datuk Dr.Jimmy Choo,OBE,is synonymous with elegance and exquisite craftsmanship.In his early years,he learned his craft from his father in his hometown of Penang,laying a solid foundation.He then traveled to London to further hone his shoemaking skills at the renowned Cordwainers College.
  因為已故戴安娜王妃定制鞋履而享譽國際，其作品備受皇室名流青睞。自1986年創立“Jimmy Choo”品牌以來，其高級定制系列從涼鞋至靴履，皆融入手工刺繡、定珠等精湛工藝，彰顯獨特藝術個性。2016年，他于上海揭幕The Atelier高級定制時裝，并擔任創意總監，攜手全球團隊，以非凡視野續寫高定傳奇。
  2021年，他創立了JCA|倫敦時裝學院，于倫敦梅菲爾與波士頓莊園兩大校區盛大啟航。學院獨樹一幟，以“創意+創業”為核心理念，將奢華時尚氛圍、歷史工藝底蘊與精湛工藝傳承完美融合，重塑全球時尚首新格局。
  He gained international acclaim for crafting custom-made shoes for the late Princess Diana,and his works have since been favoured by royalty and celebrities alike.Since founding the"Jimmy Choo"brand in 1986,his haute couture collections—from sandals to boots—have incorporated exquisite craftsmanship such as hand embroidery and beading,showcasing a distinctive artistic spirit.In 2016,he launched The Atelier haute couture label in Shanghai,serving as its Creative Director,and together with a global team,continues to write the legend of couture with an extraordinary vision.
  In 2021,he founded JCA|London Fashion Academy,with two grand campuses opening in London's Mayfair and Boston Manor.The academy is unique in its core philosophy of"Creativity+Entrepreneurship,"seamlessly blending a luxurious fashion atmosphere,deep historical craftsmanship,and the heritage of fine skills to reshape the global landscape of fashion innovation.
  The Bridal By The Atelier
  THE ATELIER是來自馬來西亞吉隆坡的高端禮服婚紗和奢華的時尚消費品牌，成立于1986年。主張多元化的思想、文化、審美碰撞交融而成的設計理念。
  THE ATELIER is an international renowned high-end luxury Couture brand from Malaysia.Our company was established as a small bridal boutique in 1986 which based in Kuala Lumpur,Malaysia.
  圖片圖片圖片圖片圖片
  向右滑動
  目前品牌有The Atelier Couture高定系列、The Bridal By The Atelier新娘系列、The Rêve By The Atelier輕奢系列以及Ready–To–Wear成衣系列四條產品線。
  Our design concepts are with various culture diversities and aesthetics which created 4 main fashion lines under the brand which includes The Bridal by The Atelier,The Atelier Couture，The Rêve By The Atelier and The Atelier Ready-to-Wear with products such as High fashion Street Wear,handbags,footwear,fashion accessories,perfume and aromatherapy products.
  The Bridal By The Atelier，作為THE ATELIER品牌下的新娘系列，面向全球新娘。多為隆重奢華風格，其經典的束腰結合宮廷式長拖尾設計盛大而莊重，以奢仙風格和細膩的馬來西亞手推刺繡工藝融合結構美學，讓其設計獨具文學浪漫特色而深受大眾喜愛。
  The Bridal by The Atelier is the bridal line under the brand of The Atelier,the bridal gowns are specially made for the brides across the world.Most of the gowns under The Bridal by The Atelier are astonishing and luxurious in style.We used mostly the classic corset bodice,mermaid,A-Line with royal train style that are majestic.Along with its luxurious style and delicate stitching embroidery technology,we also integrated structural aesthetics by making its design unique with various inspiration from various artistic figures,literature and romanticism to our designs.
  Competition
  Guidelines
  參賽須知
  參賽對象：
  8-35歲
  Eligibility:
  Ages 8–35
  設計作品：
  婚紗、禮服、童裝
  Design Categories:
  Wedding Dresses,Evening Gowns，Children’s Wear
  賽事流程：
  賽事分為三個階段，線上報名、初賽和復賽
  Competition Process:
  The competition consists of three stages:Online Registration,Preliminary Round,and Semi-finals
  報名通道：
  線上及小程序
  Registration Channels:
  Online and Mini Program
  參賽流程
  報名費繳納與稿件投遞需要同時進行
  Entry process:
  The registration fee payment and entry submission need to be completed at the same time
  Competition
  Selection
  賽事選拔
  A.線上報名：
  2026年3月30日-2026年５月30日
  A.Online Registration:
  March 30,2026–May 30,2026
  1.線上報名參賽必交材料清單：
  設計作品文件：包含2套完整系列設計效果圖（正面/背面）
  設計說明文檔：主題理念、靈感來源、材質說明圖及市場定位簡述
  身份證明文件：設計師本人有效身份證件掃描件（須符合8-35歲年齡要求）
  參賽聲明文件：親筆簽名的原創聲明與授權同意書掃描件
  1.Mandatory materials for online registration:
  Design work files:Two complete series of design sketches(front/back views)
  Design explanation document:Theme concept,inspiration sources,material specification charts,and a brief market positioning statement
  Proof of identity:Scanned copy of the designer's valid ID(must meet the age requirement of 8–35 years)
  Declaration documents:Scanned copies of the signed originality statement and authorization agreement
  2.提交格式：文件格式與命名規范：
  所有圖片：JPG/PNG，分辨率不低于300dpi
  所有文檔：PDF格式
  壓縮文件統一命名為：設計師本人全名+電話最后四位數+賽組（例：玲玲4963-青年組作品）
  所有報名材料必須統一整理為單個壓縮文件（格式：ZIP或RAR），通過官方指定渠道上傳。未按此要求提交者將視為無效報名。
  2.Submission format:File format and naming specifications：
  All images:JPG/PNG,resolution no less than 300 dpi
  All documents:PDF format
  Compressed file naming convention:Designer's full name+last four digits of phone number+entry category(Example:Lingling4963-Senior Group Work)
  All application materials must be consolidated into a single compressed file(ZIP or RAR format)and uploaded via the official designated channel.Submissions that do not follow these requirements will be considered invalid.
  【2026年6月7日公布入圍初賽設計師名單】
  【Announcement of preliminary shortlisted designers on 7th June】
  B.初賽：作品提交截至時間：
  2026年6月7日－2026年７月７日
  B.Preliminary Round:Submission Deadline for Works
  June 7,2026–July 7,2026
  1.參賽者須提交1個完整的迷你成衣人臺作品，并附上對應的設計作品集。提交要求包括：
  65CM迷你成衣人臺
  設計草圖
  靈感板
  工藝說明
  1.Each contestant must submit one complete 65cm mini ready-to-wear dress form(mannequin)along with a corresponding design portfolio.Submission requirements include:
  65cm mini ready-to-wear dress form
  Design sketches
  Inspiration board
  Technical/process descriptions
  2.提交格式：
  設計草圖、靈感板、工藝說明等作品集內容建議以PDF文件（A4尺寸，不超過10頁）形式提交。
  作品集文件命名格式建議為：選手姓名_初賽作品集.pdf。
  實物人臺作品需在指定時間寄送至大賽指定地點，外包裝必須清楚標明：選手姓名＋作品名稱。
  2.Submission format:
  Design sketches,inspiration board,process descriptions and other portfolio contents should be submitted as a PDF file(A4 size,maximum 10 pages).
  Portfolio file naming convention:Contestant Name_Preliminary Round Portfolio.pdf
  The physical dress form must be shipped to the designated competition address by the specified deadline.The outer packaging must be clearly marked with:Contestant Name+Work Title
  3.2026年７月11日，線上公布入圍復賽設計師。
  3.The list of designers advancing to the semi-finals will be announced online on July 11,2026.
  C.復賽：作品提交截至時間
  2026年7月1１日－2026年８月1３日
  C.Semi-finals:Submission Deadline for Works
  July 11,2026–August 13,2026
  1.參賽者須提交一個完整的1套成衣，并附上對應的設計作品集。作品集內容應包括：
  1套成衣作品
  設計草圖
  靈感板
  工藝說明
  復賽入圍作品將在復賽環節以專業走秀形式進行展示。
  1.Each contestant must submit one complete set of ready-to-wear garment(1 piece)along with a corresponding design portfolio.The portfolio must include:
  1 set of ready-to-wear garment
  Design sketches
  Inspiration board
  Technical/process descriptions
  The shortlisted works for the semi-finals will be presented in a professional runway show during the semi-final round.
  2.流程及提交形式：
  2026年８月13日，所有參賽作品須在8月1３日前寄達指定地址。
  2026年８月16日，設計師需親臨現場參加答辯，完成線下大賽的首輪評審。若無法到場，將安排線上答辯。
  2026年8月23日，現場活動大賽發布。
  2.Procedure and submission format:
  August 13,2026–All entries must be delivered to the designated address by August 13,2026.
  August 16,2026–Designers must be present in person for the defense as part of the first-round evaluation of the offline competition.If unable to attend in person,an online defense will be arranged.
  August 23,2026–On-site event and competition announcement.
  Shanghai
  Award Settings
  上海站獎項設置
  01.綜合大獎
  Overall Grand Prize
  冠軍：扶持資金人民幣50,000元+榮譽證書+獎杯
  亞軍：扶持資金人民幣30,000元+榮譽證書+獎杯
  季軍：扶持資金人民幣20,000元+榮譽證書+獎杯
  Champion:Grant of RMB 50,000+Honorary Certificate+Trophy
  1st Runner-up:Grant of RMB 30,000+Honorary Certificate+Trophy
  2nd Runner-up:Grant of RMB 20,000+Honorary Certificate+Trophy
  02.專項設計獎
  Special Design Award
  以下獎項頒發榮譽證書與獎杯：
  最佳婚紗設計獎
  最佳禮服設計獎
  最佳童裝設計獎
  十佳設計師獎（十名）
  所有獲獎者除上述獎項外，還將獲得“賽事獎項設置”中明確列出的核心權益，包括但不限于創業扶持、媒體曝光、商業資源對接、實習就業通道等。
  The following awards will be presented with an Honorary Certificate and a Trophy:
  Best Wedding Dress Design Award
  Best Eveningwear/Gown Design Award
  Best Children's Wear Design Award
  Top Ten Designer Award(ten recipients)
  In addition to the above awards,all winners will also receive the core benefits explicitly listed in the"Competition Award Structure,"including but not limited to entrepreneurial support,media exposure,commercial resource connections,internship and employment pathways,etc.Let me know if you need further adjustments or additional translations.
  03.其他獲獎福利
  Other Award Benefits
  職業發展：前三名獲獎者可優先獲得The Atelier及同級時尚企業的實習與全職錄用機會。
  作品商業轉化：獲獎作品有機會被選入The Atelier及同級時尚企業零售渠道，實現從設計到市場的直接落地。
  國際秀場展示：獲獎作品有機會被獲選參與在2027年度The Atelier品牌發布秀中正式亮相。
  商業資源賦能：表現優異的設計師將有機會獲得，產業扶持政策，推動設計品牌落地發展。（需與靜安政府最終溝通）
  綜合排名前40的獲勝者，可直接免除參加“The Atelier國際幕后造星計劃”后續英國站賽事的報名費用，獲得直通國際競賽平臺的展現機會。
  Career Development:The top three winners will receive priority consideration for internship and full-time employment opportunities at The Atelier and peer-level fashion enterprises.
  Commercial Translation of Works:Winning designs may be selected for retail channels of The Atelier and peer-level fashion enterprises,enabling direct realization from design to market.
  International Runway Showcase:Winning works may be selected to be officially featured in The Atelier's 2027 brand collection launch show.
  Commercial Resource Empowerment:Outstanding designers will have the opportunity to receive industry support policies to facilitate the development and launch of their design brands(subject to final consultation with the Jing'an District Government).
  Top 40 Finalists:The top 40 winners will be eligible for a direct waiver of the registration fee for the subsequent UK leg of"The Atelier International Behind-the-Scenes Star-Making Plan,"gaining a direct pathway to showcase their talent on an international competition platform.
  Submission
  Method
  投稿方式
  郵箱投遞并添加微信客服，備注選手信息
  You need to submit via email,add our WeChat customer service,and include a note with the contestant's information.
  郵箱/Email：yesfashionteam@163.com
  小程序/Mini Program
  修改于2026年4月7日

  2026國際新銳設計師造星大賽

  https://mp.weixin.qq.com/s/iT6qvETU4AhRNU-kRwssPA